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Wednesday, August 10, 2022

Alex Rodriguez launches makeup for men with Hims & Hers

Following his breakup with Jennifer Lopez, Alex Rodriguez is going for a glow up.

The former baseball pro, 45, teamed up with Hims & Hers — the beauty and wellness company in which he and Lopez, 51, became investors together last year — to develop the brand’s first makeup for men.

“I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps,” Rodriguez shared on Instagram Thursday.

Enter The Blur Stick, “a convenient concealer specifically designed for men that can be used for skin imperfections,” per the star, who added, “Check it out, I think you’ll be surprised how often it comes in handy.”

Priced at $17 and available in eight shades, the “sleek, discreet” product is made with ingredients including aloe extract and jojoba seed oil to help soothe and moisturize the skin.

Rodriguez demonstrates Hims’ “Blur Stick” concealer for men.Courtesy of Hims & Hers

While many of A-Rod’s fans praised his latest endeavor in the comments — “I don’t see anything wrong with men doing their thing to look good,” one wrote — others couldn’t help but invoke his famous ex, who released her own JLo Beauty skincare line at the beginning of 2021.

“JLo taught you well,” one person quipped, while another joked, “Thats why she left you lol.”

Lopez and Rodriguez’s deal with Hims & Hers is just one of the many joint business ventures the couple have had to divide since calling it quits.

Priced at $17 and available in eight shades, Hims’ “Blur Stick” concealer is made with ingredients including aloe extract and jojoba seed oil.Courtesy of Hims & Hers

Page Six broke the news that the power couple had split up in March, but the pair didn’t confirm their breakup until the following month.

“We have realized we are better as friends and look forward to remaining so,” they told the “Today” show at the time, adding, “We will continue to work together and support each other on our shared businesses and projects.”

No word on whether A-Rod will continue to use his beloved JLo Beauty sheet masks.

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